Portfolio
H-O-T-T-O-G-O Viral Video
Capitalizing on a viral TikTok dance, an aerial view captured hundreds of first-year Vanderbilt students performing the trendy H-O-T-T-O-G-O choreo as they pose for the 2028 class photo:
— 7.5 million views across social media
— #1 all-time most-viewed video in VU social media history
— #1 all-time most-engaged post in VU social media history
— #1 all-time most-shared post in VU social media history
— #1 all-time most-saved post in VU social media history
Vanderbilt Welcome Week 2023
Welcome Week provided a unique look at various moments of Vanderbit’s return to campus. They allowed audiences to feel as though they belonged whether they arrived on campus for the first time, returned home as an upperclass student, or watched online from afar.
Recognitions: PR Daily Awards – Collaborative Social Media Communications (Honorable Mention)
#WeAreWillPower Campaign
The #WeAreWillPower social media campaign was created to translate Will. Power. into a digital experience that showcases stories of success and determination from within the WP community. #WeAreWillPower aims to create, collect and curate authentic examples of student Will. Power. to stimulate organic conversation and build awareness for the distinctive William Paterson experience that transforms students’ aspirations into exceptional achievement. Learn more.
#DoGoodWP Civic Engagement Campaign
The #DoGoodWP social media campaign was created as an engaging showcase of the wide range of academic and extracurricular civic engagement programs and activities. #DoGoodWP aimed to collect, curate and share authentic examples of volunteer work, community service, and the powerful impact of these activities from within the University community to stimulate organic conversation and build awareness of WP’s commitment to civic engagement. Learn more.
Student Conversion Project
The conversion program was a concentrated content marketing campaign created to nurture accepted students into enrolled students. The multi-phase strategy sought to build community, engage students with low-risk, fun content, stimulate conversation, provide access to insights from current students, encourage deeper levels of participation and education, and influence action. Learn more.
Content Highlights
Instagram Stories
Video