Creative strategist with a passion for using social media to tell stories, foster vibrant communities and empower self-expression.
Skilled at designing interactive content and community-driven campaigns that spark engagement and celebrate unique perspectives.
EXPERIENCE
Social Media Director, Vanderbilt University
Oct 2023 - Present
Leading social media strategy for Vanderbilt University. Oversaw:
#1 Highest performing month of all time on VU social media (August 2024)
#1 most viewed, #1 most engaged, #1 most shared post of all time on VU social media (h-o-t-t-o-g-o)
5 of Top 10 most viewed videos of all time on VU social media
6 of Top 10 most engaged posts of all time on VU social media
Social Media Manager, Vanderbilt University
July 2022 - Oct 2023
Responsibilities include top-level strategy, day-to-day content creation, community management, customer service, analytics, reporting, paid social media advertising, and the development and presentation of workshops and trainings.
Senior Social Media Specialist, Vanderbilt University
September 2020 - July 2022
Adjunct Professor, William Paterson University
September 2017 - May 2020
COMM3580: Digital and Social Media Communications
Online Marketing Coordinator, William Paterson University
February 2016 - September 2020
Led and managed social media strategy and communication as a team of one.
Graduate Assistant, Marketing and Public Relations at William Paterson University
September 2014 - February 2016
Student Social Media Coordinator, William Paterson University
September 2012 - August 2014
New Media Intern, The Record / NorthJersey.com
June 2013 - August 2013